About The Shark Group

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How does a brand become a lifestyle? Through strategy, storytelling and influence.

Telling a brand story requires an inside-out understanding of the business and what drives its biggest fans. From a business’ founding through sales, marketing, and brand extensions, it is crucial to strategize every move.

The Shark Group’s team of expert communicators, strategic analysts and creative heavyweights excels in transforming businesses into iconic brands. At our helm is business and branding expert Daymond John, CEO and Founder of FUBU, a $6 billion fashion game-changer.

Our innovative brand management services will define and position your image so that your story can tell itself.  Through live entertainment, product placement, and unrivaled access to the celebrities and tastemakers that move culture, we wield a power of influence unparalleled in the conventional branding industry.

How does a brand become a lifestyle? Through the kinds of dynamic, game-changing techniques that make The Shark Group a singular leader in its field.