Branding and Marketing


Your brand is bigger than you think.

In today’s marketplace, your brand is more than just a logo.  It extends through the far reaches of everything you do.  It becomes a part of the consumer’s identity and collective consciousness and is communicated in languages that are visual, verbal, musical – and sometimes all three.

A veteran of both the corporate and creative sectors, Daymond John is more than a CEO. He is a professional tastemaker.  His ability to connect with consumers and serve as a mentor to hopeful entrepreneurs has been recognized by top organizations like AdWeek and Ernst & Young and is reflected in his appointment as a Presidential Ambassador of Global Entrepreneurship by President Barack Obama.

The techniques Daymond pioneered remain at the core of Shark Branding’s team’s expert mindset and approach. We believe a successful brand is the product of strategy, creativity, and willingness to break a few rules.  Our innovative, targeted strategies achieve this end for businesses – meaningfully, powerfully and profitably.

Services include:

  • Brand strategy and positioning
  • Brand identity development and design
  • Style guide creation
  • Entertainment and event strategy
  • Marketing and advertising campaign development
  • Viral campaigns
  • Executive workshops
  • Day-to-day media relations and counsel

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