Licensing

We think your brand can go even further.

The Shark Group’s experienced licensing team works to maximize the value of a brand by establishing top-of-market partnerships that empower the licensee. Through our licensing programs, we allow your business to make more potent connections with consumers that deepen their enthusiasm for the brand.  We have established many great licensing deals with our Shark Tank entrepreneurs such as Sun-Staches with Marvel and Mission Belt Co. with the National Hockey League.

We have developed multi-million dollar programs with some of the world’s most powerful brands and celebrities.  Our extensive network of strategic partners expands across major industries including apparel, electronics, sports, publishing, beverages, accessories, footwear and entertainment. We will identify and activate the most advantageous partnerships for your company while you enjoy the new audiences and opportunities that roll in.

Services include:

  • Brand positioning in the marketplace
  • Identify and solicit potential licensees
  • Contract negotiations
  • Navigate the approval royalty administration process
  • Oversee retail development and partnerships
  • Develop an advertising and marketing platform
  • Manage the licensing programs and partners

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