Brian Lee

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CNN Money calls Brian Lee an “entrepreneur extraordinaire” and they’re right. Brian Lee brings with him unparalleled expertise in launching successful e-commerce brands that leverage technology and social media to provide consumers with a highly customized, entertaining and informative Internet experience.

Formerly an attorney with Skadden, Arps, Slate, Meagher & Flom, LLP and a Manager at Deloitte & Touche, LLP, Brian co-founded LegalZoom in 2001. What started with a $50,000 investment and a great idea has since translated into the nation-wide leader in online legal services.

On the heels of LegalZoom’s success, Brian launched ShoeDazzle with Kim Kardashian —  an innovative online shoe subscription service which Forbes Magazine ranked number 21 on its Most Promising Companies list of 2011. Just two years later, it had garnered 18 million members and was in turn acquired by JustFab for an undisclosed sum.

Brian is presently the CEO of The Honest Company which he co-founded with Jessica Alba in 2012. Filling a need in the market from parents who demand eco-friendly, non-toxic products for their families, The Honest Company presently boasts over 350 employees and is touted as one of the most successful e-commerce companies in California. After a $100m funding round in 2015, the company is now valued at $1.7 billion.

Brian graduated Magna Cum Laude with a B.A. in Economics/Business from UCLA and received his J.D. from UCLA School of Law. He earned the distinction as one of the 25 Most Notable Korean-American Entrepreneurs by Forbes Magazine in 2009. When not running companies, Brian is involved in community efforts. He sits on the board of the Lowell Milken Institute of Business Law and Policy at UCLA School of Law, and is also on the board of Los Angeles Youth Network, which provides shelter and counseling to homeless children. Brian is an avid art collector, loves UCLA Basketball, and lives in Los Angeles with his wife and his two children.

Recent Testimonials

Speaking Topics

  • An Honest Dose Entrepreneurship: The Transparent Ingredients of Success:

    When Brian Lee was just getting LegalZoom off the ground, he pitched the idea to 50 venture capitalists and correspondingly received 50 “no’s.” Fourteen years later, he is one of the most respected serial entrepreneurs of his generation. But as Brian explains in this pull-no-punches speech, successful entrepreneurs are the people who can take the most pain. The ugly truth is that 99% of all startups fail within the first 12 months. By sharing his one-of-a-kind stories and hard earned business lessons, Brian is honestly helping entrepreneurs to recognize startup pitfalls, to harness their passion, to focus their energy and of course, to scale.