When the brand is you, the stakes are even higher.
For performers, athletes, actors, social media influencers, and cultural icons, managing one’s own brand is pivotal for lasting success. When a person is the brand, a market-savvy and industry-attuned strategy is key to lasting success.
Our approach to celebrity brand management goes beyond just the creation of licensed products. With icons such as Daymond John, Jillian Michaels, Stan Lee, Carlos Santana, and street artist Mr. Brainwash among our clients, we are versed in the multitude of platforms on which a personal brand can shine – from film and media development, social media monetization and market-cornering fashion, to events and guest appearances that are remembered for a lifetime.
We create opportunities to not only generate ongoing revenue streams for our clients, but to deepen their cultural and commercial legacy in their industry sphere and beyond.
- Brand strategy & positioning
- Logo design & identity development
- Style guide creation
- Entertainment & event strategy
- Press and media strategy & counsel
- Marketing & promotional program development
- Monetization of social media platforms
- Integrations of online affiliate & rewards programs
- Viral campaigns
- Corporate partnerships & sponsorships