Client Case Study:

Shopify

The Situation
Daymond and Shopify partnered last year on what would become Shopify’s most successful Build-A-Business contest to date. Shopify saw over 10,000 satisfied applicants in the competition, and realized the potential to get even bigger. They asked Daymond to help bring this year’s contest even further into the mainstream.

The Shark Group Approach

Seeing how successful four business categories were last year, Daymond and Shopify realized the potential to expand to ten different industries. Understanding the power of influencers, Daymond helped bring aboard Mark Cuban, Lil Jon and Selita Ebanks to act as mentors to their respective industries. Others who joined as judges were business experts Arianna Huffington, Tim Ferriss, Gary Vaynerchuck, Tina Roth Eisenberg, Amber Mac and Chase Jarvis. Daymond promoted the competition across various platforms, including traditional press, social media, viral videos, and his own website.

Daymond and The Shark Group team worked hand-in-hand with Shopify to develop a video series in which Daymond details “guerilla marketing”, pitching, partnering, and licensing, as well as how to launch your own fashion line. Daymond also leveraged his social media following of close to 850,000 people to get the word out about the competition.

The Results

  • With Daymond’s new additions, the number of participants grew to 21,000 competitors, a 93% increase from the year before.
  • The total sales grew dramatically to $120,000,000 from $55,099,629, a 118% growth from the previous year.
  • Shopify showcased winners from ten distinct categories and paired them up with business superstars of their industry.
  • Daymond mentored the fashion category of the competition, which had the most submissions out of the ten and accounted for over 40% of the total sales.