Learning from the success stories of successful entrepreneurs is what the Shark Brand is all about.  Innvervation Lab takes the stories of successful entrepreneurs and combines it with the research of entrepreneurial scholar Dr. Saras Sarasvathy to inspire and teach people of all ages and backgrounds to build successful ventures.

Dr. Sarasvathy has discovered that successful entrepreneurs share a common approach to problem solving.  It’s not planning. It’s not forecasting. It’s called “effectuation”.