Babson MBA Students Consult for Daymond John
Posted January 26, 2012 at 11:33 am
MBA students analyze EzVIP as investment for Shark Tank’s Daymond John and Mark Cuban as part of MCFE class during fall semester.
Babson College MBA students served as consultants to Shark Tank host Daymond John last semester. Based in part on their analysis, John as well as fellow Shark Mark Cuban, invested in EzVIP during a show broadcast Friday night.
View the show here: (http://abc.go.com/watch/shark-tank/SH559076/VD55164942/week-1).
The students were part of a semester-long MCFE consulting class for with Entrepreneur-In-Residence John, who is Shark Tank cohost and FUBU founder.
Students worked with John throughout the semester, analyzing businesses, competitors, and the overall industry and made recommendations to John for investment decisions concerning Shark Tank contestants.
Students have continued their work since John invested in EzVIP. They assisted EzVIP with:
Expansion plans into Las Vegas, New York, Los Angeles
Feedback and guidance on the functionality and look & feel of their website redesign
Social Media strategy
EzVip efforts marketing to women
Creating sales pitch decks for nightclubs, corporate partners, concierges, and general sponsors.
One MCFE student, Clifford Worley M’12, is currently working for EzVip as an Account Executive. “I found the company so interesting during the semester that I decided to see if I could help them expand over my Christmas break. I spent a week in Miami learning more about the company and now I am in New York signing up the Top 10 nightclubs to use the EzVip service, while the CEO is signing up the top 10 nightclubs in Las Vegas. Daymond John was so kind to let me work out of his office while I am here in New York. Thus far it has been a great experience and I hope to continue to work for them during the school year and post-graduation.”