JR Jackson Launches Roker Media alongside NBC Today’s Al Roker
Posted May 3, 2016 at 5:07 pm
In April, Al Roker announced the formation of Roker Media, “the first Live Streaming Network that lives at the intersection of brands, influencers, and audiences.” The NBC Today Co-Host has assembled an impressive team, including Fred Seibert, Lyor Cohen and JRSportBrief Co-Founders, JR Jackson and Charlie Stettler. JR Jackson, one of the founding partners of Roker Media, hosts a weekly podcast on CBS Sports, has over 100,000 fans on YouTube and YouNow and is one of The Shark Group’s most popular keynote speakers.
The Rocker Media team plans to develop and produce original live streaming shows and distribute their content across live-streaming platforms, such as Facebook Live, Twitter’s Periscope, YouTube and YouNow. Over the past year, RokerLabs has worked with talent on their shows on various live-streaming platforms including model/entrepreneur Camila Alves on Facebook Live, foodie Skyler Bouchard on Periscope and social media star EvieWhy on YouNow.
“Sports and music is about to explode in live streaming,” says JR. “There’s a real need for brands to tap into social stars and production teams to make live streams come to life with entertaining content globally. We’ve assembled the right team to make this happen right now.”