Vanessa Simmons Announces Partnership With Daymond John, Star of ABC’s Shark Tank

Posted April 7, 2012 at 7:28 pm

Daymond John and his marketing consulting firm, Shark Branding, extend proven expertise, exceptional branding knowledge and unparalleled direction to Vanessa Simmons and her new intimate apparel line!
Business Mogul & “Shark”, Daymond John

PRLog (Press Release) – Apr 07, 2012 –
New York, NY- April 6, 2012— Just months following the launch of her International Model Search for her upcoming intimate apparel line, Industry Trendsetter, Actress, Designer, Visionary and Co-Founder of the $70 million Pastry Brand, Vanessa Simmons has joined forces with multi-millionaire business mogul and “Shark” -Daymond John. One of the industry’s most sought after business moguls and branding consultants, John will extend his marketing expertise and entrepreneurial insights to assist in development and brand management.

John is very excited to embark on this promising venture with the young entrepreneur. Although Daymond and Vanessa have known each other for quite some time, even attending the Miss America pageant together in early 2012, this alliance marks the beginning of a significant business relationship between the two of them.

“We’ve all seen Vanessa grow up in the front of the camera. We’ve witnessed her transformation from a smart girl to fashion expert to a beautiful, savvy business women. She clearly has become an influence to many. With that said, it’s always been my philosophy that the easiest thing to sell is the truth,” says John. “I’m very excited to assist her in growing her personal brand and continue her transformation into a business leader, trendsetter and Shark both in front and behind the camera.”

Recognized globally as a highly influential consultant, keynote speaker, branding guru, author, TV personality, and CEO of the $6 billion fashion enterprise FUBU, John continuously challenges and redefines the boundaries of his endless achievements. Through his marketing firm Shark Branding, John’s ability to effectively communicate to consumers and connect brands with the world’s top celebrities for everything from endorsements to product extensions, serves as the perfect asset to the evolution of Vanessa Simmons.

“An item as intimate as lingerie should reflect who we are as individuals. I understand that every woman is shaped differently -and is different, and that’s exactly what I want to celebrate with my intimate apparel line”says Vanessa.

Commencing summer 2012, Vanessa Simmons will debut three collections on the anticipated line—providing options “Rock Your Sexy” to bridal couture and playful prints from “Naughty ‘Lil’ Princess”,and old Hollywood glam from “Vintage Chic”. The eagerly awaited intimate apparel line will have something for every woman of every size and every shape out there.

The announcement of the lingerie line has already garnered major media attention and just recently closed the International Model Search, which accumulated countless entries from beautiful models hopeful in sharing the runway with Vanessa Simmons!

For all media inquiries on ROSE by Vanessa Jean contact Victoria S. Odu at

For more information on Daymond John, contact or 212-273-3389

Twitter: @ROSEbyVanessa