The People’s Influence Teams up with Social Media Star Steve Cook

Posted June 9, 2016 at 4:54 pm


This February, e-commerce retailer The People’s Influence collaborated with social media star and fitness trainer Steve Cook for the relaunch of his highly sought after Swoldier Nation T-shirts. This exclusive, limited edition sale went live on February 12th and officially closed on February 19th.

With domestic print on-demand capabilities and partnerships, The People’s Influence allows its social media influencers and celebrities to integrate flash sales into their everyday social media presence, bringing their followers exclusive access to new and exciting product.  Each sale with The People’s Influence typically lasts between 48-72 hours and an influencer’s followers must act quickly to get their hands on the limited edition product.

As with all The People’s Influence campaigns, Steve Cook’s Swoldier Nation T-shirts were marketed solely through his social media channels, where he boasts over 2 million followers across platforms. On Instagram, Steve’s posts racked up between 15,000-20,000 likes.  On his YouTube channel, he integrated the T-shirts into multiple vlogs and workout videos, which averaged over 140,000 views.

For more information about The People’s Influence and to check out previous collaborations, please visit